Design Lead · Game Director
Building and scaling player-first games and digital products across mobile and console for over 11 years.
Explore selected work ↓At a glance
Experience across established IPs from Disney, Nickelodeon, NBCUniversal, Sanrio, and more—leading teams of 30+ and live digital products with global audiences.
Featured case studies
Three stories about designing better player experiences—and building the systems and teams that sustain them.
With no controller and a young audience, traditional UX breaks down. I helped redesign a motion-based pet simulation so interaction felt intuitive and emotional.
#1 on Nex Playground for five consecutive weeks.
New levels alone were not solving retention. I directed a flexible live-ops framework that gave players meaningful reasons to return daily, weekly, and monthly.
D30 retention improved by 2%.
Weekly licensed releases demanded a scalable content and monetization strategy. I directed an event ecosystem, long-term collection goals, and a new VIP Pass.
Monthly revenue grew from $30K to $100K.
All shipped work
From QA and level design to systems leadership and game direction.
About Jay
Games have always shaped how I think, solve problems, and connect with others. Today, creating memorable experiences for players is what drives me.
Before entering the games industry, I worked as a Certified Personal Trainer and Physical Therapy Aide. My passion for games never faded, so in 2012 I pursued it full-time at Full Sail University, earning a Bachelor of Science in Game Design.
I immersed myself in level design, systems design, scripting, and production. The experience strengthened my understanding of what it takes to create great player experiences—and confirmed where I wanted to build my career.
At Mobile Deluxe, I became known for detailed bug reports, fast turnaround, and a strong understanding of player experience. Working across design, art, engineering, and production gave me a complete view of how games are built.
As a Game Design Intern, I contributed to three projects and had my internship extended twice to the one-year limit. My final day was also the launch of my main project, Disney Enchanted Tales.
After Full Sail, I joined Tic Toc Games and advanced through design and leadership roles. I have helped develop games for NBCUniversal, Netflix, Nickelodeon, Funko, and Hello Kitty while leading live operations, feature development, and production. Today, I serve as a Game Director—aligning teams around a shared vision and helping people do their best work.
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